The UK’s most infamous engineering company, Dyson, has announced that they will be entering the electric car market. Best known for its vacuum cleaners and hand driers, Dyson is working on bringing a premium electric car to the market which will go on sale in 2020.
Dyson has put aside £1 billion for the battery and the same again for the designing and making of the new electric car, meaning Dyson will be investing £2 billion in total towards the development of their “radical” electric car.
Dyson has been working in the background for the past two years to put in place an automotive team of around 400 engineers, drawn in from leading manufacturers such as BMW, Tesla and Aston Martin just to name a few. These engineers have been working on this project for the past two years at their headquarters in Malmesbury, Wiltshire.
Although the factory site is yet to be chosen, you have the feeling that this could be a real competitor in the electric car market which could offer huge battery improvements considering the innovation Dyson have previously shown when it comes to new products.
Sir James declined to give further details of the project. “Competition for new technology in the automotive industry is fierce and we must do everything we can to keep the specifics of our vehicle confidential,” he told staff in an email.
Important points that are undecided or secret include the firm’s expected annual production total, the cost of the car, or its range.
“The Government can incentivise greater domestic battery and electric vehicle manufacturing by helping to make EVs the obvious new car of choice for future consumers.
“Easy and accessible charging is crucial for this, and we’re calling on Government develop a strategic charging infrastructure strategy.
“Any EV charging strategy should include the introduction of smart tariffs, three-phase power supply into new homes, ubiquitous access to charging where we live, work and play, and the incorporation of renewable power and energy storage systems to reduce grid stress.
“It’s excellent to see new companies entering the space, creating new competition, and driving fresh innovation in the sector.
“Having already acquiring Sakti3, a solid state battery company, and being well-versed in developing electric motors, albeit on a smaller scale, Dyson may have the majority of the building blocks in place to be a real contender in the electric vehicle market.”